Customer relationship management (CRM) refers to the principles, practices and guidelines that an organization follows when interacting with its customers. From the organization's point of view, this entire relationship encompasses direct interactions with customers, such as sales and service-related processes, and forecasting and analysis of customer trends and behaviours. Ultimately, CRM serves to enhance the customer's overall experience. We offer a wide range of CRM services starting from handling a company's website and emails to mass mailings and telephone calls. Social media is one way through which companies adapt to trends that benefit their work strategies and plans. The entire point of CRM is to build a positive relationship with customers which keeps them engaged and wanting to come back and live the experience again.