Online presence

Online Presence

An online presence is important for external communication or outbound marketing because it supports your brand and what you offer to your target audience.
Once you have communicated with your target, you will need to have a web presence that helps you depict why your product or service is so great – because that is the next stop for the majority of your potential customers.
It is also vital for inbound marketing because quality online content will help you attract customers even if they haven’t heard of your brand.