Conversion Rate Optimization
( CRO )

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of a website's visitors; these visitors have the will to interact and become real users taking a desired action such as a filling a form, buying a certain product or requesting an offered service. The CRO process is based on a complete understanding and analysis of how users move through your site, what actions they take, and what are the issues that stop them from reaching the goals you have planned for by having the website.